If you’ve been in the book community for any length of time, you may have heard of ARCs or Advance(d) Reader Copies. These are paperback copies of to-be-published books that publishers use as marketing material. They are typically sent to people who are influential in the book world. Library staff, bookstore employees, & professional reviewers (magazine, newspaper, website) are typically high on the list because they have the most sway in getting the book into people’s hands.
In this new age of technology, publishers and authors have been working with microinfluencers [people who have a smaller following; bookstagrammers & book bloggers fall into this category] and offering ARCs to them. I’ve been in this online community for 8+ years and the industry is really starting to recognize the pull that we microinfluencers have. I know I certainly will trust a bookish friend’s opinion over an advertisement in a magazine.
The biggest thing to keep in mind about ARCs is they are a piece of marketing material. It costs the publisher to produce & ship to someone. Like any other piece of marketing budget, there is serious thought put in to figure out where to send an ARC. Publishers want the most bang for their buck so they will send books to people who have the most sway or whose review will be seen (& trusted) by the most people. A rejection from a publisher is nothing personal; it’s a business decision.
There are 3 basic ways to acquire ARCs: ‘earning’ them, winning them, & attending events.Read More »